Trademark Surveys: A Litigator’s GuideNew-edition-graphic

Description

In trademark litigation, surveys are an important component that can determine infringement or dilution of a trademark. They often entail complicated legal and procedural issues, and typically require the services of an outside expert and a survey support team.

Trademark Surveys: A Litigator’s Guide is a legal guide on developing and critiquing trademark surveys. In addition to describing the process and different types of surveys that may be employed, the authors provide strategic insight into how best to use these surveys to save time and money. The last chapter offers practical considerations when requesting the services of a survey expert, and the appendices provide a series of sample survey protocols.

Features

  • Explains how to develop and critique trademark surveys
  • Provides strategic insights into the best way to use the surveys to the benefit of a client’s case
  • Provides practical considerations when requesting the services of a survey expert
  • Contains a series of helpful survey protocols in the appendices of the book

Reviews

“James Berger and Mark Halligan have written a timely, intelligent, comprehensive, and, most importantly, a practical guide to using trademark surveys in intellectual property litigation. This book is an invaluable guide to how an IP litigator can best design and deploy surveys to support a case, or, on the flipside, how to defeat an opponent’s survey evidence. Trademark Surveys: A Litigator’s Guide is an integral part in any intellectual property attorney’s litigation toolkit.”
–David S. Bloch, Partner, Winston & Strawn LLP

“James Berger and Mark Halligan bring years of experience and insight to this valuable book. Trademark Surveys: A Litigator’s Guide should be read by every attorney who needs to conduct survey research in the course of trademark, unfair competition, or trade dress litigation.”
–D. A. N. Chase, Chase Law Firm, L.C., Kansas City, Missouri

“Berger and Halligan have performed a true service in their Trademark Surveys: A Litigator’s Guide. The twists and turns of surveys in general, and more particularly, legal surveys, are rarely taught, but now they are explicated by a highly competent pair of guides. This book provides practical and invaluable advice to practicing attorneys.”
–Gabe Gelb, Gelb Consulting Group Inc.

“If you want to conduct trademark surveys – or defend against them – it’s a must-read!”
–Stephen Jenei, Patent Baristas, www.patentbaristas.com

“Trademark Surveys: A Litigator’s Guide is a legal guide on developing and critiquing trademark surveys. In addition to describing the process and different types of surveys that may be employed, the authors provide strategic insight into how best to use these surveys to save time and money. The last chapter offers practical considerations when requesting the services of a survey expert, and the appendices provide a series of sample survey protocols.”.
–jiplp: The weblog of the Journal of Intellectual Property Law and Practice, where editorial panellists, readers and contributors can come together and share their view on all aspects of IP law and practice.