“It’s kind of fun to do the impossible.”

-Walt Disney

trademark book 2023

James T. Berger

James T. Berger is a marketing communications specialist who performs strategic planning and works with clients to implement the program. He has worked in advertising, public relations and sales promotion. He is an Intellectual Property expert witness who specializes in trademark infringement issues. He also is a freelance writer who has authored numerous articles and presented a number of speeches and seminars. A graduate of the University of Michigan, he has a Master’s Degree in Journalism from Northwestern University’s Medill School and an MBA from the University of Chicago Graduate School of Business. In addition to operating his own consulting business, Berger is a faculty member at DePaul University, Loyola University, and Roosevelt University where he teaches courses in Marketing Management, Strategic Marketing, Selling and Sales Management, Consumer Buyer Behavior and Retail Merchandising & Control. He makes his living as Principal of James T. Berger/Market Strategies, LLC, an Evanston (IL)-based consulting firm that develops and implements marketing programs for a variety of companies involved in the business-to-business environment. He also does expert witness work for law firms doing work in trademark and brand infringement matters. Finally, Berger is a faculty member at Loyola University, DePaul University and Roosevelt University where he teaches courses in Market Research, Marketing Management, Strategic Marketing,Selling and Sales Management, Retail Management and Consumer Buyer Behavior. Berger, his wife and four children and three dogs reside in Glencoe, Illinois.


University of Chicago — Graduate School of Business MBA, with concentrations in marketing and finance. Northwestern University — Medill School of Journalism MS, with concentration in news/editorial sequence. University of Michigan — College of Literature, Science and The Arts BA, with major in Journalism.
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