Teaching Summary

  • Loyola University, School of Business
    • International Marketing — Case-oriented course focusing on entry strategies of foreign companies entering the U.S. market and U.S. companies entering foreign markets.
  • De Paul University College of Commerce — Graduate Level
    • Market Research — case-oriented course that focuses on the use of market research in decision-making.
    • Marketing Strategy — case-oriented course that focuses on decision-making.
    • Industrial Marketing — utilizes cases and text that concentrates on industrial and B2B marketing.
  • De Paul University College of Commerce — Undergraduate Level
    • Principles of Marketing — introduces College of Commerce students to marketing.
    • Marketing Management — second-tier course that uses cases to illustrate basic marketing principles.
    • Introduction to Advertising — introduces students to basic advertising.
    • Industrial Marketing — focuses on industrial and business-to-business marketing.
    • Personal Selling — concentrates on consultative selling.
  • Northwestern University Kellogg Graduate School of Management
    • Business Marketing — focuses on industrial and business-to-business marketing principles and cases.
  • Northwestern University School of Continuing Studies
    • Principles of Marketing — covers basic principles including market research.
    • Strategic Marketing: Cases in Decision-Making — more advanced, case-method course.
    • Business-to-Business Marketing — explores the differences between consumer and B2B marketing.
    • Introduction to Public Relations — focuses on the various facets of public relations and publicity.
    • Integrated Marketing Communications — focuses on the synergies of coordinating all the promotional elements.
  • Roosevelt University Walter E. Heller College of Business Administration
    • Marketing in Theory and Practice — graduate level survey course in marketing management.
    • Marketing Management — covers basic marketing principles.
    • Selling and Sales Management — introduces the principles of personal selling and management of a sales force.
    • Marketing Strategy and Planning — focuses on strategic planning and development of the marketing plan.
    • Consumer Behavior — explores the how’s and why’s of consumer purchasing.
    • Retail Merchandising and Control — focuses on the current retail environment and studies successful retailing concepts.
    • Introduction to Advertising — focuses on advertising, sales promotion and integrated marketing communications.
    • International Marketing Analysis — a graduate level course that probes how foreign companies market in the United States and how domestic companies market abroad.
  • University of Illinois at Chicago
    • Advertising and Sales Promotion — introduces students to the basic principles of advertising.
    • New Product Management — focuses on the new productdevelopment and marketing process.
  • Lake Forest Graduate School of Management
    • Marketing Management — An executive course that uses cases and a major team projects to introduce students to the principles of marketing and marketing management.