James T. Berger

Marketing Communications Consultant

Principal Market Strategies 1604 Chicago Ave Ste 4 Evanston, IL 60201 Phone: (847)328-9633 Fax: (847)328-9637 E-mail: James Berger

Client Benefits

Helping businesses become more profitable and productive through the development of marketing strategies and written marketing plans; giving businesses direction on how to develop new customer/client relationships while retaining existing relationships; developing cost-efficient yet hard-hitting marketing communications programs for new and existing products and services.

Services Offered

Integrated marketing communications services including research and strategic analysis; developing the marketing plan and budget, and hands-on implementation through advertising, public relations, direct mail, graphic design, etc. Business development and client retention services including strategic analysis, helping clients create a "marketing culture," training, and on-going monitoring and assessment.

Profile

James T. Berger is a marketing communications specialist who not only performs the strategic planning but also works with clients to implement the program. He has worked in advertising, public relations and sales promotion. He is a freelance writer who has authored numerous articles and presented a number of speeches and seminars. Jim is also a Director of the Internet consulting firm WebSiteRevamp.org. He also is Chairman of Power Sales Management, a sales management consulting firm.

A graduate of the University of Michigan, he has a Master's Degree in Journalism from Northwestern University's Medill School and an MBA from the University of Chicago Graduate School of Business. In addition to operating his own consulting business, Berger is a faculty member at Walter E. Heller College of Business Administration at Roosevelt University where he teaches courses in Marketing Management, Strategic Marketing, Selling and Sales Management, Consumer Buyer Behavior and Retail Merchandising & Control.

Areas of Specialization

• Developing written marketing plans
• Creating advertising programs
• Creating and implementing public relations programs
• Developing new business and customer retention programs
• Market research and analysis
• Developing new product development strategies
• Expert witness and consulting services for the legal profession
• Developing marketing programs for eldercare communities

Industry Specialization

• Professional Services
• Financial Services
• Commercial Real Estate
• Eldercare
• Office Products and Services
• Automotive and Industrial Products
• Food Service

Education

University of Chicago -- Graduate School of Business MBA, 1978, with concentrations in marketing and finance.
Northwestern University -- Medill Shool of Journalism MS, 1965, with concentration in news/editorial sequence.
University of Michigan -- College of Literature, Science and The Arts BA, 1964, with major in Journalism.

Teaching Summary

Northwestern University Kellogg Graduate School of Management

• Business Marketing -- A graduate-level course focusing on industrial and business-to-business marketing principles and cases.

Northwestern University School of Continuing Studies

• Principles of Marketing -- An introductory survey course that covers basic principles including market research.
• Strategic Marketing: Cases in Decision-Making -- A more advanced, case-method course.
• Business-to-Business Marketing -- A course that explores the differences between consumer marketing and business marketing.
• Introduction to Public Relations -- An introductory course that focuses on the various facets of public relations and publicity.
• Integrated Marketing Communications -- A course that Icreated that focuses on the synergies of coordinating all the promotional blend elements.

Roosevelt University Walter E. Heller College of Business Administration

• Marketing in Theory and Practice -- a graduate level survey course in marketing management.
• Marketing Management -- an introductory survey course that covers basic marketing principles.
• Selling and Sales Management -- an undergraduate course that introduces the principles of personal selling and the management of a sales force.
• Marketing Strategy and Planning -- a high-level course for junios and seniors that focuses on strategic planning and development of the marketing plan.
• Consumer Behavior -- an undergraduate course that explored the how's and why's of consumer purchasing.
• Retail Merchandising and Control -- a course whose basic focus is the current retail marketing environment and the study of successful retailing concepts.
• Introduction to Advertising -- an undergraduate course focusing on advertising, sales promotion and integrated marketing communications.
• International Marketing Analysis -- a graduate level course that probes how foreign companies market in the United States and how domestic companies market abroad.

University of Illinois at Chicago

• Advertising and Sales Promotion -- An undergraduate course that introduces students to the basic principles of advertising.
• New Product Management -- An undergraduate course focusing on the new productdevelopment and marketing process.

De Paul University College of Commerce -- Graduate Level

• Marketing Strategy -- A case-oriented course focusing on decision-making.
• Industrial Marketing -- A course utilizing cases and text that concentrates on industrial and business-to-business marketing.

De Paul University College of Commerce -- Undergraduate Level

• Principles of Marketing -- A basic, survey course that introduces all the College of Commerce students to marketing.
• Marketing Management -- A second-tier course that uses cases to illustrate basic marketing principles.
• Introduction to Advertising -- A course for marketing majors that introduces students to basic advertising.
• Industrial Marketing -- A course for marketing majors focusing on industrial and business-to- business marketing.
• Personal Selling -- A course for marketing majors that concentrates on consultative selling.

Lake Forest Graduate School of Management

• Marketing Management -- An executive graduate-level course that uses cases and a major team project to introduce students the principles of marketing and marketing management.