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“CREATIVITY is thinking up new things.

INNOVATION is is doing new things."

(Theodore Levitt, Harvard University)

 

Perspectives on IP Valuations

This product is designed for attorneys looking to determine the value of a brand or trademark that that has been infringed upon or diluted. While the only true way to determine the value of a trademark or brand is to put it on the market and see what buyers are willing to pay, in trademark infringement litigation, knowing the calculated value of the brand or trademark can be helpful in assessing damages.  This product consists of a questionnaire that can be completed and returned to us by email for evaluation.

 

Deliverables:

From the information gathered, I will then develop an analysis of the approximate value of the brand or trademark based on a number of appropriate dimensions.  Click here to see "Brand Evaluation Methods" articles.

 

The Process:

1.  Please send an email to jberger@jamesberger.net indicating your intention to move ahead with this product and indicate any questions.

 

2. After payment is received, you will be sent the Intellectual Property Brand/Trademark Valuation Assessment Questionnaire by email.

 

3. Complete the Survey and return it by email.

 

4. Receipt of this Questionnaire will generate a telephone call where specific questions will be asked.

 

5. We will evaluate the brand or trademark and produce an estimate of the brand or trademark’s value based on one or more valuation dimensions. This valuation will be in the form of a written memorandum.

 

6. A final phone call from James Berger will complete the process.

 

Cost:

The cost of participating in this program is $1,000. Payment can be made by check or credit card by using the PayPal "Buy Now" button below.

 

Pay by Check:

To purchase this product by check, either mail or overnight a check to:


James T. Berger/Market Strategies
1604 Chicago Avenue – Suite 4
Evanston, IL 60201

 

 

Questions?

Please call 847-328-9633