Curriculum Vitae

 

James T. Berger

IP Litigation Services & Surveys: Trademarks/Brands/Marketing;

Marketing Consultant; Free-Lance Writer; University Instructor

 

1604 Chicago Avenue - Suite 4, Evanston, IL 60201

847-328-9633  Fax 847-328-9638

E-mail: jberger@jamesberger.net   WEB: www.jamesberger.net

 

Education

MBA   University of Chicago, Graduate School of Business, concentrations in marketing and

            finance.

 

MS      Northwestern University, Medill School of Journalism, concentration in news/editorial      sequence.

 

BA      University of Michigan, College of Literature, Science and the Arts, major in journalism.

 

Professional Experience

MARKET STRATEGIES, Chicago. Northbrook and Evanston, IL (1983 to present) Principal of this marketing services/consulting firm, which specializes in:

- Strategic marketing planning including creating written market plan documents.

- Implementing marketing programs.

- Integrated marketing communications services including advertising, public relations,

  sales promotion, direct mail.            

- Project management including building and directing creative and production teams to

  execute marketing plans and specific tasks.            

- Helping clients develop and maintain business relationships.

As a "hands-on" consultant, I help clients develop strategies and programs as well as assist in the implementation.  The firm concentrates on business-to-business marketing with specific focus on financial services, accounting and consulting services, commercial real estate, eldercare, office technology, manufacturing and distribution.  Concurrent with the management of Market Strategies, I became involved with::

 

THE INVESTOR RELATIONS COMPANY, Northbrook, IL (June 1998 to July 1999) As Senior Vice President, I was involved in the full array of Investor Relations activities including account management; working with the financial press including magazines, newsletter and wire services; direct contacts with analysts and brokers; and writing of financial news releases, quarterly and annual reports, profiles and fact sheets.

 

THE FINANCIAL RELATIONS BOARD, INC., Chicago, IL (April 1997 to June 1998) As an Account Manager for this large, national investor relations firm, I:

                        - Coordinated account service, market intelligence and media activities.

                        - Created investment profiles and fact sheets; developed and wrote annual reports,

                          quarterly earnings releases and other news releases. 

 

STERN WALTERS/EARLE LUDGIN, Inc., Chicago, IL (1980-83) Vice President -- Account Supervisor:

            - Account manager for Associates Commercial Corporation account, a commercial

               finance company with advertising billings in excess of $7 million.

            - Account manager for Sears, Roebuck & Co. Contract Sales Group division.

            - Developed marketing strategies, planning and account management.

 

THE WITTLEDER COMPANY, Inc., Chicago, IL (1976-80) Vice President -- Account Supervisor:

            - Created and implemented marketing strategies and programs.

            - Clients involved in office products and services, data systems, micrographics,

              commercial real estate, automotive aftermarket and financial services.

 

BRAND ADVERTISING, Inc., Chicago, IL (1973-76) Vice President -- Director of Public Relations:

            - Responsible for firm's public relations profit center.

            - Programming, planning, client and media contact, writing and editing.

            - Active in new business development.

            - Clients involved in automotive aftermarket, industrial equipment, agriculture.

 

GOLIN/HARRIS COMMUNICATIONS, Inc., Chicago, IL (1971-73) Account Supervisor for this large public relations agency:

            - Worked on McDonald's restaurants, agency's major account.

            - Created national model awareness program for Chicagoland market.

            - Managed McDonald's involvement in public affairs, ecology, energy conservation,

               labor relations and the inner city.

            - Involved in financial relations and marketing-support activities.

 

Early Experience

Began career as copy, wire and make-up editor for CHICAGO DAILY NEWS.  Moved into corporate public relations as editor of an employee publication for ILLINOIS BELL TELEPHONE COMPANY in Chicago and Springfield, IL.  As a publicity specialist for MORTON INTERNATIONAL INC., I became involved in the consumer, industrial, institutional, automotive and agricultural markets. My first experience in agency public relations was with THE PUBLIC RELATIONS BOARD, INC., (now known as PORTER NOVELLI), first as an account executive and later as an account supervisor. 

 

Professional Media Experience

- Copy Editor for Chicago Daily News, Chicago, IL

- Editor and General Assignment Reporter for The Patriot Ledger, Quincy, MA

- Correspondent for United Press International in Ann Arbor, MI

- Part-time general assignment reporter for Pioneer Press newspapers, Wilmette and Highland 

  Park, IL

- Free-lance columnist for Homelife section of Chicago Sun Times

 

Articles Published

Intellectual property litigation-related articles:

            — “10 Frequently Asked Questions about Intellectual Property Litigation Surveys”

                   published in the August 2003 issue of Intellectual Property Today.

—  “Swimming in Shark-Infested Waters,” published in June 2004 issue of Intellectual          

       Property Today.  

—     “Creativity Key to Executing Toughest IP Survey Projects,” published in July 2005

        issue of Intellectual Property Today.

—     “What IP Attorneys Should Know About Expectations and Costs For Survey 

       Research,” published in April 2006 issue of Intellectual Property Today.

—     “10 Easy Ways to Blow Away a Survey,” published in the January 2007 issue of   

        Intellectual Property Today.

—      “The Power and Perils of the Internet Surveys,” published in August 2007 issue of  

        Intellectual Property Today.

—     “How to do an IP Survey without Giving Away the Store,” published in April 2008 issue of Intellectual Property Today.

—     “New Challenges to the IP Survey Process,” published in July 2009 issue of

Intellectual Property Today.

—     “Introducing the Internet/Telephone ‘Hybrid’ Survey,” published in the July, 2010

 issue of Intellectual Property Today.

 

Marketing communications-related articles published in:

            - Crain's Chicago Business, a weekly business publication.

            - Services Marketing Today, published by the American Marketing Association.

            - Talking To The Boss, a weekly business publication.

            - University of Chicago Graduate School of Business alumni magazine.

            - Your Business, a quarterly magazine published for GE Capital by Baumer Financial

              Publishing, Chicago.

            - Independent Business, a monthly magazine published by Group IV Communications,

              Thousand Oaks, CA.

 

Business-related articles in published in:       


            - Active Times

            - Business Life

            - Office Dealer

            - Office System

            - Chicago Sun-Times

            - Dow Jones Business Employment

              Weekly

            - Texas Realtor

            - Multifamily Executive

            - Office and Industrial Properties

            - Real Estate Profiles

            - Kiwanis Magazine

            - The Rotarian   

- Executive Decision                                                 

- Home Business Journal

- Business Sense

- Real Estate Chicago

- American Fitness

- Area Development

- Real Estate Chicago

- Grid

- Plants, Sites & Parks

- Journal of Property Management

- Commercial Investment Real Estate

- Crain’s Chicago Business

- Tax Credit Advisor

 

Teaching Experience

DE PAUL UNIVERSITY

College of Commerce -- Graduate Level

            - Marketing Research -- An overview of marketing research and its role in decision-

              making with the organization.

            - Marketing Strategy -- A case-oriented course focusing on decision-making.

            - Industrial Marketing -- A course utilizing cases and text that concentrates on industrial

              and business-to-business marketing.

College of Commerce -- Undergraduate Level

            - Principles of Marketing -- A basic, survey course that introduces all the College of

              Commerce students to marketing.

            - Marketing Management -- A second-tier course that uses cases to illustrate basic

              marketing principles.

            - Introduction to Advertising -- A course for marketing majors that introduces students to

              basic advertising.

            - Industrial Marketing -- A course for marketing majors focusing on industrial and

              business-to-business marketing.

            - Personal Selling -- A course for marketing majors that concentrates on consultative

              selling. 

 

ROOSEVELT UNIVERSITY Walter E. Heller College of Business Administration

             Received WEHCBA Outstanding Adjunct Award 2010

             Nominated for ADJUNCT FACULTY PERSON OF THE YEAR AWARD in 2005/06.

            - Marketing in Theory and Practice -- A graduate level course that covers basic principles

              of marketing and market research.

            - Selling and Sales Management -- An undergraduate course focusing on sonsultative selling and management of the sales force.

            - Consumer Behavior -- An undergraduate course that explored the how’s and why’s of

              consumer purchasing.

            - Introduction to Advertising -- An undergraduate course focusing on advertising, sales

              promotion and integrated marketing communications.

            - Retail Marketing Management.  An undergraduate course focusing on retail marketing 

              theories and practices.

            - International Marketing Analysis - Taught at both the graduate and undergraduate levels,

               this course that probes how foreign companies market in the United States and how

               domestic companies market abroad.

 

NORTHWESTERN UNIVERSITY

            Kellogg Graduate School of Management

            - Business Marketing -- A graduate level course focusing on industrial and business-to-    

              business marketing principles and cases.

            School of Continuing Studies

            - Principles of Marketing -- An introductory survey course that covers basic principles

              including market research.

            - Strategic Marketing:  Cases in Decision-Making -- A more advanced, case-method

              course.

            - Business-to-Business Marketing -- A course that explores the differences between

              consumer marketing and business marketing.

            - Introduction to Public Relations -- An introductory course that focuses on the various

              facets of public relations and publicity.

            - Integrated Marketing Communications -- A course that I created that focuses on the

              synergies of coordinating all the promotional blend elements.

 

UNIVERSITY OF ILLINOIS AT CHICAGO

College of Business Administration

            - Advertising and Sales Promotion -- An undergraduate course that introduces students to

              the basic principles of advertising.

            - New Product Management -- An undergraduate course focusing on the new product

              development and marketing process.

 

 

LAKE FOREST GRADUATE SCHOOL OF MANAGEMENT

            - Marketing Management -- An executive graduate-level course that uses cases and a

              major team project to introduce students to the principles of marketing and marketing

              management.

 

CONTINUING  LEGAL EDUCATION SEMINAR

- Presented “Intellectual Property Litigation Surveys … Best Practices” before the 

  Chicago and Milwaukee Bar Association as well as two Chicago law firms. The 

  program has been approved for continuing legal education credit by both the Chicago 

  and Milwaukee Bar Associations.

 

MINNESOTA STATE BAR ASSOCIATION

Continuing Legal Education

            - Faculty member for “The Effective Use of Survey Experts and Evidence in Trademark

              Cases.” Minneapolis State Bar Association, Minneapolis, MN, March 7, 2002.

 

MEMBER – INTERNATIONAL TRADEMARK ASSOCIATION

 

Litigation Experience

 

I have testified in court in the following cases: (side who retained me in BOLD)

 

Euromarket Designs, Inc., dba Crate & Barrel Limited v. Miriam Peters and Point Blank Multimedia, testified in U.S. District Court, Chicago, August 3, 2000.

 

Heartland Corporation v. Don Siphers et al., testified at U.S. District Court, Topeka, KS, on  June 25, 2002.

 

St. Luke’s Eye Center v. James Sanderson et al, testified at trial at U.S. District Court in Tampa, FL, on June 7, 2007

 

Scafiddi Motors v. General Motors Corporation, testified before State of Wisconsin Division of Hearings and Appeals, Madison, WI, on April 4, 2008.

 

University of Kansas et al v. Larry Sinks et al, testified at trial at U.S. District Count in Topeka, KS, on July 8, 2008.

 

Vande Hey Brantmeier, Chevrolet, Buick, Pontiac, Inc. v. General Motors Corporation, testified before State of Wisconsin Division of Hearings and Appeals, Jan. 23, 2009.

 

Just Enterprises, Inc. v. (888) Justice, Inc. on June 17, 2008.

 

Mini Melts, Inc. v. Reckitt Benckiser, Inc. (jury trial) on June 24, 2009.

 

Mini Melts, Inc. v. Reckitt Benckiser, Inc. (bench trial) on June 25, 2009.

 

Fair Isaac Corporation et al v. Experian, et al, on November 6, 2009.

 

 

I have been deposed in the following cases: (side who retained me in BOLD)

 

Allan J. DeMars, as Trustee for Weisser Eyecare, Inc., v. NBD Highland Park, October 12, 1996.

 

Black & Decker (U.S.) Inc., Black & Decker Inc., and The Black & Decker Corporation v. Pro-Tech Power Inc., P&F Brother Industrial Corporation and Nu-Way Machinery Corporation, February 5, 1998 And March 5, 1998.

 

Atlas Electric Devices Co. v. Q-Panel Lab Products Corporation, April 26, 2001.

 

Motor Werks Partners, L.P. v. BMW of North America, June 11, 2001.

 

Sparks & Crain v. AT&T and Lucent Technologies, February 18, 2002.

 

Native American Arts v. Earth Dweller, Ltd., and The Waldron Corporation, April 5, 2002.

 

Master Tech Products, Inc., v. Prism Enterprises, Inc., September 11, 2002.

 

Mansfield Plumbing Products L.L.C. v. Mariner Partners, Inc., et al., March 4, 2003.

 

Horizon Health Services, Inc. v. Allied National, Inc. et al, October 25, 2004.

 

S&M Nutec, L L.C. v. T.F.H. Publications, Inc., January 16, 2005.

 

Century 21 Real Estate v. Century Surety Co., March 1, 2005.

 

Midwest Canvas Corp. v. Nationwide Tarps, Inc., March 17, 2005.

 

Seed Lighting Design Co. LTD v. Home Depot, Trend Lighting, Corp and Hampton Bay Fan & Lighting Company, July 14, 2005.

 

Dioptics Medical Products, Inc. v. PR Trading Company D/B/A/ Polar Ray Sunglasses Corporation, August 13, 2005.

 

True & Dorin Medical Group v. Leavitt Medical Associates, et al, September 10, 2005

 

Edina Realty v. TheMLSonline.com, Inc., Oct.. 7, 2005.

 

Kevin Trudeau et al v. George Lanoue et al, November 21, 2005

 

Dioptics v. PR Trading Company, Feb. 17, 2006.

 

Wenger Corporation v. The Stadium Chair Company, LLC, June 22, 2006

 

Cobra Capital v. LaSalle Bank Corporation et al, July 26, 2006

 

Illinois Tool Works v. Chester Brothers Machined Products, Inc. d/b/a Pneu-Fast, Aug. 15, 

2006

 

Note Family, Inc. v. Vivendi Universal Games, Inc., October 4, 2006

 

St. Luke’s Eye Center v. James Sanderson et al, March 15, 2007

 

University of Kansas et al v. Larry Sinks et al,  May 29, 2007.

 

St. Luke’s Eye Center v. James Sanderson et al, testified at trial at U.S. District Court in Tampa, FL, on June 7, 2007

 

Just Enterprises, Inc. v. (888) Justice, Inc. on January 11, 2008.

 

Schneider Saddlery Co., Inc. v. Best Shot Products International LLC on February 6, 2008.

 

Scafiddi Motors v. General Motors Corporation on March 3, 2008.

 

Larin Corporation v. Alltrade, Inc. on March 26, 2008

 

Mini Melts, Inc. v. Adams Respiratory Operations, Inc. d/b/a Adams Respiratory Therapeutics  on March 13, 2008.

 

Dallas Cowboys Football Club and NFL Properties, LLC v. America’s Team Properties, Inc. on April 30, 2008

 

Mini Melts, Inc. v. Adams Respiratory Operations, Inc. d/b/a Adams Respiratory Therapeutics  on  November 13, 2008.

 

Fair Isaac Corporation et al  v. Equifax Inc. et al on December 17, 2008.

 

Vande Hey Brantmeier, Chevrolet, Buick, Pontiac, Inc. v. General Motors Corporation, on Jannuary 12, 2009.

 

WMH Tool Group, Inc. v Woodstock International, Inc., and Grizzly Industrial, Inc, on

June 30, 2009.

 

Atlanta Allergy & Asthma Clinic, P.A. v. Allergy & Asthma of Atlanta, LLC et al, on July 6, 2009.

 

North Shore Gastroenterology v. North Ohio Gastroenterology on October 15, 2009.

 

Metso Minerals Industries, Inc. v. FLSmith-Exc el et al, March 26, 2010.

 

Billing  Rate (for Expert Witness Services)

$400 per hour ($450 for time spend in testimony)

 

 

SUPPLEMENT A

 

A Compilation of Published Articles

Written by James T. Berger

 

DATE

PUBLICATION

ARTICLE TITLE

1998

 

 

Fall

Active Times

Wanted: Mature Workers Who Need Minimal Training, Many Positions Available

Sept-Oct

National Bus Employment Weekly

What's an M.B.A. worth?

Sept-Oct

National Bus  Employment Weekly

The Degree Dilemma

November

Chgo Sun Times Business Life

Buying Into Barter

December

Crain's Chicago Business

A Crucial Goal: Increasing Schools' Visibility

Jan-Dec

Writer's Digest

 

 

 

 

1999

 

 

January

Business Life

Business is Booming in Executive Temp Industry

38744

Real Estate Profiles

Gary Canepa / Patty Ancona / Patraick Fortin / Richard Blevins / Nancy Mroz

April

Business Life

Medical Industry Goes Under the Knife

38823

Wall Street Journal

Will Earning An MBA Pay off Later in Life?

Spring

Business Sense

Networking 101

June

Business Life

Building Solid Financial Foundations

June

Your Business

Blueprint for Success

June

Small Business Adviser

Building Earnings by Barbara B. Buchholz

June

Chgo Sun Times Business Life

Tips Could Help You Sell Your Home by Yourself

July - Aug

American Fitness

X-Termination

July

Business Life

Building Solid Foundations

Summer

Your Business

Expanding Your Horizons

August

Business Life

Factoring Takes New Meaning in Today's Global Economy

September

Chgo Sun Times Business Life

Push to Revive Reverse Mortgage

September

Business Life

Opportunities Abound for Older Workers

September

Kiwanis

Working Into Retirement

September

Independent Business

10 Easy Ways to Lose a Client

Fall

Recreation Management

Wet and Wild on the West Coast by J. Fisher Park & J. Morgan Park

September

Active Times

Reversal of Fortune for Reverse Mortgages

September

Chgo Sun Times Homelife

Mortgage Plan Helps Buyers with Bad Credit

September

Chgo Sun Times Homelife

Mortgage Lenders Won't Suffer Despite Market Changes

November

Business Life

Are Stockbrokers and Endangered Species?

November

Home Business

Turning Hobbies Into Profitable Home-Based Businesses

November

Chgo Sun Times Homelife

Prepayment Penalty Offers a Trade-Off for Homeowners

17-Dec

Chgo Sun Times Homelife

No Doc Loans Help Self-Employed

1999

Commercial Lending Report

Entire Year

 

 

 

2000

 

 

7-Jan

Chgo Sun Times Homelife

Blacks Still Face 'Predatory Lending' Schemes: study

12-Jan

Chgo Sun Times Homelife

Home Ownership Rising in Nation, While Equity is Falling

14-Jan

Chgo Sun Times Homelife

New Laws Might Boost Reverse Mortgage's Appeal

16-Jan

Chgo Sun Times Homelife

Banking On Your Home

21-Jan

Chgo Sun Times Homelife

Not All Mortgages Require Buyer to Make a Down Payment

22-Jan

Active Times

Do Banks Protect Your Privacy

28-Jan

Chgo Sun Times Homelife

Legal Foundation Guards Against Mortgage Scams

January

Business Life

WWII Fighting For Bandwidth

January

Recreation Management

Welcome To The Great Outdoors

January

Commercial Lending Report

All Loans Are "Good" When You Make Them

Winter

Business Sense

Grievance Alert

11-Feb

Chgo Sun Times Homelife

Your Portfolio Can Provide Mortgage Down Payment

18-Feb

Chgo Sun Times Homelife

Worried Buyer Can Try An Interest-Rate Option

25-Feb

Chgo Sun Times Homelife

Go For Brokers

Feb-29

Chgo Sun Times Business

Leap Day has It's Benefits

February

Business Life

WWII Fighting For Bandwidth

3-Mar

Chgo Sun Times Homelife

Rising Interest Rates Take Toll on Buyers Mortgages

17-Mar

Chgo Sun Times Homelife

Home Saver Helps Avert Foreclosure

24-Mar

Chgo Sun Times Homelife

Closing On A Home Often Troublesome

31-Mar

Chgo Sun Times Homelife

Web Portal Can Speed Loan Process

March

Recreation Management

If You Build It, They Will Swim

March

Business Life

Consumers Not Ready to Leave Mall Behind

May

Texas Realtor

What’s Up With Mortgages?

10 - Oct

Chgo Sun Times Homelife

Fed holds key to stable mortgage rates: experts

29 - Oct

Chgo Sun Times Homelife

Landscaping is a cheap and easy fix

29 - Oct

Chgo Sun Times Homelife

Home offices, pools not worth it

3 - Nov

Chgo Sun Times Homelife

As closing nears, lender wants money for a "hold back"

17 - Nov

Chgo Sun Times Homelife

Fannie Mae helps lending victims

24 - Nov

Chgo Sun Times Homelife

'Tis the season to be wary when seeking a mortgage

1 - Dec

Chgo Sun Times Homelife

Chicago mortgage bank reaches out to immigrants, minorities

3 - Dec

Chgo Sun Times Homelife

Land contract may fail without canceled checks

 

 

 

2001

 

 

January 12

Chgo Sun Times Homelife

Showcase of Homes Offers Vision of Future

19-Jan

Chgo Sun Times Homelife

Failure To Compute

January

Multifamily Executive

Generation Y Hits the Market

January

Multifamily Executive

Peace of Mind - Renter's Insurance Can Protect Property

16-Feb

Chgo Sun Times Homelife

Tailor Made - New Type of Mortgage is Uniquely Designed for Individual Borrowers

February

Bizlife

Grass America Inc: What the Well-Dressed Kitchen is Wearing

March

Real Estate Chicago

Kenosha Casino Nixed

March

Utah Business

Whittling Down the Tax Man

6-Apr

Chgo Sun Times Homelife

Homeowner insurance not enough to cover a home office or business; Protecting the Boss

Spring

Bizhealth

Family Service of the Piedmont

April

Rotarian

Boot Up Soldier!

May

Real Estate Chicago

A Soft Office Market

June

Real Estate Chicago

Lake County Land Squeeze

September

Area Development

Industrial Market

October

Real Estate Chicago

Update at the Glen

Nov-Dec

Commercial Real Estate

Virtual Money

Nov-Dec

Real Estate Chicago

Abbott Leases Big

 

 

 

2002

 

 

February

Area Development

Property Protection Comes of Age

March

Texas Realtor

On Loan

March

Area Development Magazine

On the Fast Track to Freer Trade?

March

Real Estate Chicago

City Park in Home Stretch

April

Real Estate Chicago

Recovery Ahead?

April

Crain’s Chicago Business

Trusts a Must for the Moneyed;

Variety of Plans Offer Tax Beaks, Other Incentives

May

Real Estate Chicago

The Mallinckrodt Property

June

Area Development

Welcoming Recovery

July

Area Development

Assessing the Post-War Economy

July

PS&P

Site Selection Shake Up

July-Aug

Journal of Property Management

Flower Power (Interior Landscape)

September

PS&P

Avoiding Economic Espionage

October

Bizlife

The Man Behind the High Point Transportation

 

 

 

2003

 

 

2003/2004

PS&P

 

August

Wiglaf Journal

Getting Lost on the World Wide Web

August

Intellectual Property Today

10 Frequently Asked Questions about Intellectual Property Litigation Surveys

 

 

 

2004

 

 

May

Plants Sites & Parks

Milwaukee on the Grow

June

Intellectual Property Today

Swimming In Shark-Infested Waters

July

Plants Sites & Parks

Electronics Industry on the Fast Track

September

Wiring Harness News

Using Customer Service as a Competitive Edge

November

Plants Sites & Parks

U.S. Economic Recovery Spurs Industrial Park Growth in Mexico

November

Intellectual Property Today

Getting the Most Value Out of Your Survey Expert

 

 

 

2005

 

 

January/February

Executive Decision

On The Job with “The Apprentice”

Why Chicago is Bill Rancic’s Kind of Town

March

The Wiglaf Journal

The Decline and Fall of the AT&T empire — Marketing Myopia Revisited

April

The Wiglaf Journal

10 Easy Ways to Lose a Customer

May

Executive Decision

Secrets of the Best Rainmakers

June

The Wiglaf Journal

Converting Productivity to Profitability

July

Intellectual Property Today

Creativity Key to Executing Toughest IP Survey Projects

August

The Wiglaf Journal

What’s In a Name?

 

 

 

2006

 

 

January

The Wiglaf Journal

Thoughts on Relationship Marketing

January/February

Executive Decision

A Matter of Survival:

CEOs need to commit to Lifelong Learning

February

The Wiglaf Journal

Peeling the Customer Loyalty Onion

March

The Wiglaf Journal

Creating “Monopolies” from Customer Value Propositions

March/April

Executive Decision

The Rich Get Richer

April

Intellectual Property Today

What IP Attorneys Should Know Expect & Costs for Survey Research

May/June

Executive Decision

All The Right Moves

Strategies and Tactics for Corporate Relocations

July/ August

Executive Decision

A New Life for ABLs. Strong Economy and Lots of Available Cash Fuel Asset-Based Lending Boom

September

The Wiglaf Journal

Integrated Marketing Environment Putting New Pressure on Sales Management,

September/October

Executive Decision

All Banks are not created Equal

December

Tax Credit Advisor

Sponsors “Brand” Housing Credit Properties

 

 

 

2007

 

 

January

Intellectual Property Today

10 Easy Ways to Blow Away A Survey

 

WebsiteRevamp.org

Lost on The Web

January

WebsiteRevamp.org

Multifamily Realtors See Benefits
of Branding in Driving Internet Sales

January

Tax Credit Advisor

Bridgeport Historic Rehabilitation Project Helping to Transform Downtown

January/February

MultiFamily Pro

Cover Story:

AMLI’S Secret Formula – All the Ingredients for Sophistication

 

MultiFamily Pro

Spotlights:

Executive – No. 1 Cheerleader – Mutz Has Spirit and Vision

 

MultiFamily Pro

Management – Taking Full Advantage – Technology Provides a Competitive Edge

 

MultiFamily Pro

Marketing – Brand Loyalty – AMLI Markets Through its Brand

 

MultiFamily Pro

Training – Pursuit of Excellence – Training Helps AMLI Reach Goals

 

MultiFamily Pro

On Site – Know the Facts – AMLI Serves through Information

 

 

 

February

The Wiglaf Journal

The “iPhone” Brouhaha

March

Tax Credit Advisor

Different Actions, Tactics can Foster Quicker, Effective Lease-Up of New Tax-Credit Properties

March

The Wiglaf Journal

Don’t Segment Markets — “Hire” the Product

March/April

Executive Decision

The Challenge Of Building A Global Workplace Community

March/April

MultiFamily Pro

Cover Story:

Place Properties Is The Place – Welcome to the World of Student-Friendly College Housing

 

MultiFamily Pro

Spotlights:

Executive – Nightmare Interupus – Phillips Filled a Student Housing Need

 

MultiFamily Pro

Management – An Engaged Audience – Ratchford Attracts Generation Y with Technology

 

MultiFamily Pro

Marketing – Hitting the Target – Nix and Dunton Market to Distinct Groups

 

MultiFamily Pro

Training – Gaining an Edge – Wolff Directs the Management Team

 

MultiFamily Pro

On-Site – Two-Sided Approach – Place Focuses Both On and Off Campus

April

Tax Credit Advisor

Reducing Tenant “Churn” Essential for Successful Tax Credit Properties

May

Tax Credit Advisor

Industry Participants Suggest Ways to Trim Construction

Operating Costs

May

The Wiglaf Journal

A New Way to Segment B-T-B Markets — Put Your

Product to Work

May/June

Executive Decision

Adding Green To The Bottom Line

June

The Wiglaf Journal

The Difficulty of Developing Profitable and Unique Sales Promotions

June

Tax Credit Advisor

Market Studies Remain Key for Determining Feasibility of Proposed LIHTC Projects

July

The Wiglaf Journal

The Perils of Using the Internet for Surveys

July/August

Executive Decision

Is the Private Life for You?

More Private Companies Are Opting To Go Private

August

The Wiglaf Journal

How to Make Your E-Mail Marketing More Effective

 

 

 

August

Tax Credit Advisor

Affordable Rental Housing Development Is Becoming Increasingly “Green”

August

Intellectual Property Today

The Power and Perils of Internet Surveys

August

Tax Credit Advisor

Oregon Family Development Incorporates Variety of ‘Green’ Features

September

The Wiglaf Journal

HR Help for the Entrepreneur

October

The Wiglaf Journal

Ease Up on Sales Button for New Ventures

October

Tax Credit Advisor

Robust Population, Job Growth Favor Development Phoenix Area, But Condo Overhand, New Production Are Issues

November

Tax Credit Advisor

Baltimore Area Marked by High Demand for Additional Affordable Housing

December

Tax Credit Advisor

Pittsburgh Market Has Strong Demand for Affordable Housing Despite Sluggish Economy

December

The Wiglaf Journal

To Brand …or NOT to Brand New Products

2008

 

 

January

Tax Credit Advisor

Milwaukee’s Economy on the Grow; Strong Demand for Affordable Housing

January

The Wiglaf Journal

Marketing Lessons from Hollywood

January

The Wiglaf Journal

“Top 100 Brands” Quiz

 

 

 

February

Tax Credit Advisor

Vibrant Seattle Economy Spurs Demand for Affordable Housing

March/April

Executive Decision

In Whom do we Trust? The Movement for Greater Accountability and Disclosure

March

The Wiglaf Journal

Looking Positively at the “R” Word

March

The Wiglaf Journal

Adding Bite to your E-Mails

April

Tax Credit Advisor

Cleveland’s Perfect Storm of Rising Foreclosures

April

Intellectual Property Today

How to do an IP Survey without Giving Away the Store

April

The Wiglaf Journal

B-2-B Trademarks and Brands – A Slippery Slope

April

The Wiglaf Journal

Want to Know Who Sarah Marshall Is?

May

Tax Credit Advisor

Atlanta Economy Slowing But Still Growing; Tax Credit Housing Challenged

June

The Wiglaf Journal

A New Business Primer for Growing Organizations

July

Tax Credit Advisor

Milwaukee’s Economy on the Grow; Strong Demand for Affordable Housing

August

Tax Credit Advisor

New Desire Housing Project Rises from Devastation of Katrina

September

The Wiglaf Journal

What’s a Brand Worth Anyhow?

September

Tax Credit Advisor

Chicago Has Vibrant Affordable Housing Market

November

The Wiglaf Journal

Starbucks Discovers Marketing Myopia

December

Tax Credit Advisor

Portland Economy, Multifamily Housing Easing into “Soft Landing”

December

The Wiglaf Journal

Musing from a Marketer on the Economic Crisis

2009

 

 

January

The Wiglaf Journal

Empathy — The Missing Element in Relationship Management

February

Tax Credit Advisor

MarketSketch: Houston Area Still Attractive Market for LIHTC Development

March

The Wiglaf Journal

The “Dark Side” of Entrepreneurship

April

The Wiglaf Journal

Recession Takes Toll on Brand Values

April

The Wiglaf Journal

 

Opportunities Starting to Sprout as Entrepreneurs Pick Up Pieces from Shattered Economy

May

The Wiglaf Journal

 

Two Harvard Experts Provide Perspective on Building Entrepreneurial Businesses in Troubled Times

July

Tax Credit Advisor

Everything You Wanted to Know About Multi-Family Energy Audits

July

The Wiglaf Journal

New Paradigms Abound

June/July

Area Development

 

Military Bases as Economic Development Magnets

August

The Wiglaf Journal

Trying to Put the Toothpaste Back into the Tube

September

The Wiglaf Journal

Global Marketers Unclear About Obama’s Direction

   

October

The Wiglaf Journal

Marketers Find Gold on Old Brand Junk Heap

December             The Wiglaf Journal                              Looking for a New Advertising Agency?  It’s a Buyer’s Market 2010                                                                                       Be Careful

 January                The Wiglaf Journal                              Nurturing Relationships More Important Than Ever

February                The Wiglaf Journal                              IPad Has All the Ingredients of a Classic Marketing Blunder

March                     The Wiglaf Journal                              Professional Musings from the World of Marketing

June                       The Wiglaf Journal                              Toyota – Crisis Management at its Worst

                                                                                                The Bible of Marketing Mistakes and Successes

June-July              Area Development                              Obama Promotes Export Policy to Rally Economy

July                         Intellectual Property Today                                Introducing the Internet/Telephone “Hybrid” Survey

July                         The Wiglaf Journal                              Lessons from a Legend

August                   The Wiglaf Journal                              The Undefeated, Undisputed King of Smartphones